Opinion · x

Studio reflection

By Huy Nguyen

The Post Content

Over 3 years, I've worked with clients across more than dozen industries. And one of my favorite things about running a design studio is being able to help clients across so many different industries, despite not knowing much about them going in like: - Rebranding and redesigning a mural agency with 15 years of legacy, helping them land enterprise clients. - Redesigning a website for an high-end architecture practice with an $2M average project size, where their presence needed to match the level of their work and reputation. - Redesigning the website for a national, childhood household milk brand in Vietnam that I used to grew up with. Most of the time, we don’t have a full in-and-out understanding of each client’s industry. But on every project, we would spend hours immersed in the client’s brand and world before design even begins so we fully understand their situation and where we can actually make an impact. Not knowing the industry going in used to worry me... Now it's usually what helps most, catching the plot holes clients stop seeing, or simplifying messaging that's gotten too tangled for the internal teams to untangle themselves.

AI Writing Prompt

You're my writing partner and my interviewer. We are writing a TEXT POST for X or LinkedIn. Your output is words only: never generate an image, graphic, mockup or design at any point, even if the post below is about visual work. The author's visuals are theirs; the WRITING is what we are recreating.

Below is a post I saved because it worked. I want to write MY OWN version of what makes it work, not copy it.

The post, by Huy Nguyen:
"Over 3 years, I've worked with clients across more than dozen industries.

And one of my favorite things about running a design studio is being able to help clients across so many different industries, despite not knowing much about them going in like:

- Rebranding and redesigning a mural agency with 15 years of legacy, helping them land enterprise clients.

- Redesigning a website for an high-end architecture practice with an $2M average project size, where their presence needed to match the level of their work and reputation.

- Redesigning the website for a national, childhood household milk brand in Vietnam that I used to grew up with.

Most of the time, we don’t have a full in-and-out understanding of each client’s industry.

But on every project, we would spend hours immersed in the client’s brand and world before design even begins so we fully understand their situation and where we can actually make an impact.

Not knowing the industry going in used to worry me...

Now it's usually what helps most, catching the plot holes clients stop seeing, or simplifying messaging that's gotten too tangled for the internal teams to untangle themselves."

Step 1. In two lines, name the structure of this post: the hook type, how it builds, how it ends. If it is a thread or carousel, note that the opening text's job is to open the loop.

Step 2. Interview me like a good podcast host. ONE question at a time, wait for my answer each time.
Open with: what is my equivalent topic here, the thing I can speak on from real experience?
After that, NEVER ask a generic question again. Every follow-up must grab the most specific thing I just said and dig into it: the exact project, the real numbers, what I actually did step by step, the moment it clicked, what surprised me, what I would tell someone privately but have not said publicly.
Prefer quantified questions, like "what are the 2 or 3 ways you actually do that" or "what did that change on the last project where you used it", because they pull concrete lists and stories out of me instead of vague answers.
4 to 6 questions total. Stop as soon as you have enough real material for the post.

Step 3. Draft my version using ONLY my answers. Keep my exact phrasing wherever possible, do not invent anything, no hashtags, no em dashes. End on the most concrete thing I gave you, not a summary.